How it works
Watch profiles and topics, surface narratives with corroboration, verify claims, and respond through approvers — with a full audit trail.
Ofeux runs continuously in the background — collecting, analysing, and escalating — so your team acts on narratives, not raw mentions. The four steps below mirror the live pipeline.
How it works
Governed response in practice
When a narrative warrants a response, drafts arrive with routing hints and SLA visibility — the same moment described at 10:30 in the timeline below.
Response approvals
Draft → approver → official account → outcome
Illustrative preview
We are aware of the allegation circulating online. Our position is unchanged: the claim is unfounded. We are reviewing the matter and will respond through official channels only.
After publish
- 1 hour↑ Sentiment improving
- 6 hours→ Narrative velocity flat
- 24 hours↑ Effective (+32)
Immutable audit trail: draft created, edited, approved, published.
A day in the life
8:30
Ofeux collects across your profiles overnight. Homonyms and off-topic mentions stay out of your default view. Your team starts with signal, not a firehose.
9:45
The same allegation appears from three unrelated accounts. A narrative moves from forming to active. You see velocity, reach, and who is driving it.
10:00
A verifiable claim is flagged. Evidence is gathered before comms repeats it internally or externally.
10:30
A draft is ready with routing and SLA visible. An approver edits, refines with guidance, and publishes from the organisation's official account.
Midday
Leadership sees the narrative state, the approved response, and early indicators at 1 hour whether sentiment is shifting. The audit trail is complete.
Book a 30-minute walkthrough
See narrative intelligence, governed response, and outcome measurement in action.
Or email hello@ofeux.io